Resources
A Collection of Resources
Over the weeks and months I will be searching for FREE resources which can be used to help us navigate the social media terrain. There might be ones which have a small cost and I will denote that beside the item. Or there might be a book worth buying, like Chris Brogan and Julian Smith – Trust Agents!
It is my hope that the hours I have spent gathering this material will assist you. Now if you know of any other resource not mentioned here, please let me know about it. Contact me at joyce (at) joycemckee (dot) com. Or my phone number is on the About Page.
Blogging
Here are some blog posts and other resources which can help you define why you should blog. John Jantsch from Duct Tape Marketing calling blogging the front door of Social Media.
- Chris Brogan’s My Best Advice About Blogging and 50 Ways to Take Your Blog to the Next Level
- 10 Questions to Ask Before You Blog By Joe Pulizzi of Junta 42
- Blog Strategy – Answer These 6 Questions By Alex L Cohen
- Blogging for Business Resources By Duct Tape Marketing
- A Twitter Mini-Guide: 60+ Useful Resources by HG Web Geek This an excellent blog post loaded with solid material.
- 100 Tips, Tools and Resources for Twitter Research by Select Courses
- TweetDeck a Management tool for Twitter
- Make Sure Twitter Strategy Revolves Around High Valued Content by Increasing Employee & Client Engagement
- Twitalyzer – Measure Your Impact and Success In Social Media
- Retweetrank – Retweet rank is a representative of the number of times a user have been retweeted by others recently on twitter.
- Directory: 100 technology experts on Twitter by ZDNet
- Twitter group lists – great for conference speaker listings
- Upload videos to Twitter – Twitvid.com
Assessing the Digital Footprint
- Grader has several tools to assess your blog, Twitter account, website, press releases. Facebook, and others.
- Twinfluence is a Twitter Influence Analyzer
- Alexa tracks your overall web ranking
- TweetStats -Makin’ Your Graf!
Online Focus Groups
Research is a critical component to assess what your clients and prospects are thinking and doing.
The group I use for this function is Aperio Insights run by Mike Courtney. Recently we conducted 6 online groups for Bartizan Corporation. They are a leading lead retrieval company for the trade show industry. Here is what Lew Hoff, President of Bartizan had to say about our work:
“We have saved well over $150,000 in the short time that Joyce McKee has conducted on-line focus groups for Bartizan Connects. Without the focus groups’ input, we would have made costly investments that would have produced negligible results. Because of the focus groups, we recognized new opportunities that will greatly enhance revenues and profit. Of course, we could have used traditional in-person focus groups. The online groups were much less expensive and allowed us to get feedback from a more diverse population. We were able to get feedback from an amazing number of senior level decision makers in a very short period of time.
How Social Media is MAKING History
This is from a TED conference in June 0f 2009.
